Hello, fellow L-Der’s! (Yes, I have a nickname for you guys and yes it does sort of sound like 'Elders' but it’s not intentional).
Welcome to the 4th edition of The Midweek Drink. That’s right! I’m still here! Supplying you with the information you need to know on our great selection of beverages!
Today’s choice of beverage is a wheat beer from the homeland of beer itself, Germany. Using only natural ingredients (Water, Barley Malt, Wheat Malt Yeast and Hops), it has an alcohol content of 0.5% and including isotonic properties, Vitamin B12 and Folic Acid.
So, let’s give a warm willkommen (I hope this is the correct translation) to Erdinger Alkoholfrei.
A brief history on Erdinger
In 1886, the Weisse Bräuhaus (White Brewhouse) was founded in Erding, Bavaria by a man called Johann Kienle. The brewhouse was then brought out in 1930 by a Malt Factory called F.W. Otto; 5 years later, it was then offered to Franz Brombach, who was managing director of the brewery at the time. 14 years later after buying the brewery, Franz Brombach renamed it Erdinger Weißbräu.
In the 1960s, Franz Brombach’s son, Werner Bormach, helped to establish the name Erdinger outside the borders of Bavaria. By the early 70s, Werner helped again by launching a successful advertising campaign, while at the same time worked on making Austria and Italy the first export nations for Erdinger. After his father’s death in 1975, Werner took over the family business and in just 2 years, Erdinger had become the market leader of wheat beer.
Over the next 50 years, the brewery continued to grow strong by building a new brewhouse, a bottling plant and the name Erdinger was now widespread name across five continents!
Then in 2001, they would become - and still are I believe - the number one in the market for a non-alcoholic wheat beer.
Three senses and a beverage
It has a cloudy-gold colour, light body and a thick white head that dissipates slowly that leaves white spots of residual on the glass.
A sweet taste can be detected, which of-course, is helped by the yeast with a hint of fruitiness to it. The aftertaste has very minimal bitterness. For its refreshing and crisp taste, the constant flow of cabornation keeps that going until every last drop is gone.
The aromas that I could pick out were floral and wheat; other than that it is very pleasant on the nose.
For a non-alcoholic wheat beer, I can understand why Erdinger Alkoholfrei, is still the market leader after 16 years since its arrival.
This is a very popular go-to beverage that is enjoyed by runners and cyclist who are seeking for those vital isotonic properties and essential vitamins - either for pre or post work-out. But if you just want a drink to enjoy after a hard days work or with friends, especially chilled, then this is the perfect choice.
Where to buy Erdinger Beer?
Also: We're giving away a FREE Erdinger Alkoholfrei Beer Glass with an order of 12 bottles or cans!