Welcome to January’s edition of The Midweek drink. With 2020 now behind us, taking with it its grimness and negativity, we now need to ride the waves through 2021 with hope and positivity as the wind in our sails.
To get yourself back on track and start the new year fresh, you can always participate in Dry January. And who knows you may enjoy the sober life and change your mind and forget about getting boozy every weekend.
If you choose to go dry this month, we are here to help you on your personal milestone.
A brief history of Beavertown Brewery
Beavertown brewery was founded in 2012 by former vocalist of Sons of Albion, Logan Plant who happens to be the son of lead vocalist of Led Zeppelin, Robert Plant. To get the brewery up and running and accomplish producing quality beer, Logan hired beverage expert Byron Knight.
Together they have managed to produce fantastic IPAs (especially my favourite Neck Oil Session IPA) and American Pale Ales. In 2018, Heineken N.V purchased a stake in the brewery which allowed Beavertown to build a new brewery and a visitor site in Enfield, North London.
Three senses and a beverage
Lazer Crush is an alcohol-free IPA with an ABV of 0.3% and is packaged in a 330ml can with very vibrant colours and comic-like artwork. The following ingredients used are water, malted hops and yeast.
As you gently pour this IPA into a glass, it reveals itself in a hazy, pale yellow colour tone; with a frothy white head that dissipates very slowly, leaving behind white laces on the side of the glass.
When it comes to the aroma, there are hints of tropical fruit bursting through such as grapefruit, which gives it that sweet, malty aroma too.
For the taste, again very similar to the aroma, you can quite easily pick out the sweetness of the tropical fruits and malts that entwine smoothly, and has a very refreshing crispness to it thanks to the moderate flow of carbonation, which finishes off with a dry, subtle bitter aftertaste.